Project Details

• Client: Lloyd’s Custom Woodwork
• Type: Logo
• Completion Date: February 2018

Project Description

Lloyds was in a bit of a transition when they contacted me. The primary partners in the decade old business were parting ways and the remaining partner wanted a new start. 

While Lloyds helps build some of the finest homes in Northern California, they’re clients are not homeowners. Lloyds works directly for the contractors and architects. Architects want precise interpretation of their vision and contractors value careful attention to detail.

With all of this in mind, Lloyds requested a logo that…

• Clearly signalled their primary service offering
• Looked clean and precise
• Created a change from their past incarnation

About the Client

Lloyd’s provides custom millwork and casework for the finest custom homes in Northern California