HELLO! I'm Shannon Dunn

I Transform Brands

Think like a brand strategist, design like an agency, and build like an engineer — one person doing what usually takes three, accelerated by AI. I don’t write the message, but I make sure it lands: visible, credible, and executable at a level that matches the ambition behind it.

View Portfolio »

Design-led, with deep technical execution

“I’ve brought Shannon in on six or seven different projects and that’s really the whole story — when you find someone who gets it time after time and doesn’t need hand-holding, you keep going back.”

Michael Weir, Fractional VPM

Akeana
Filtered
Pivotal
Plex
Quiet Platforms
Spring Free EV

Every project starts somewhere. This could be where yours starts.

Embedded Creative + Technical Partner for Marketing Teams

For teams already in motion — scaling past the point where consistency happens by accident. I learn the brand and the stack, then work at the pace the team’s already moving.

I work across the whole picture: brand identity and extension, web design and development, print, display, sales and marketing collateral, presentations. If it carries the brand, I can build it or design it.

One person across all of that beats a handful of specialists, because nothing gets lost in a handoff and nothing drifts when priorities change mid-project. The brand stays itself, no matter which channel it’s in.

Contract, fractional, or full-time. I’m not particular about the structure — I care about the work.

AI Speeds Up Execution, Not Judgment

Faster, stronger, smarter, deeper — AI is an important tool that has become part of the craft, intricately woven into the process. Time-consuming research now happens in seconds. Image editing, background swaps, color changes, added elements and more happens in a single prompt instead of a full pass. Code gets written and debugged at a different speed entirely.

Judgment matters more than speed, though. When something breaks, AI helps trace the real answer faster, but deciding what it means and what to do next still comes down to experience. The same holds for staying current. Things shift constantly. AI keeps that knowledge current instead of a year stale.

Once a visual language is established, AI can learn it. The low-end, repetitive production that used to sit in a queue becomes something anyone can do themselves, on-brand, without the wait.

“The new design was a leap forward in visual language. It resonated with exactly the enterprise names we were trying to win.”

Joey Greenwald, CMO, Enboarder

Enboarder
Filtered
OwnID

Your clients are out there. Let’s build a brand that reaches them.

If It Carries the Brand, Consider It Handled

Brand

Brand identity development and extension
Brand guidelines and style systems
Illustration (brand-consistent, not one-off)

Web

Website design and development
WordPress (deep, 15+ years — custom themes, plugin/CPT cleanup, performance, security)
Webflow, Squarespace, HubSpot/HubL
Site migrations and rebuilds

Print + Display

Print collateral and production-ready files
Trade show and display design
Signage and environmental graphics

Sales + Marketing Collateral

Sales decks and one-pagers
Presentations (design and build)
Sales enablement materials

Digital + Campaign

Email design
Digital and display advertising
Social content design
Landing pages and campaign microsites

AI-Enabled Workflows

Building AI-assisted workflows for internal teams
Brand guides written to teach AI (and non-designers) to generate on-brand assets

Enboarder

Rebranding for the AI Age of Enterprise HR

View Project »

GDCA

Created to Stand Among Giants

View Project »

Brand Identity
Website Design + Development
Marketing Automation + CRM Integration
Print + Display
Presentations + Documents
Email
Illustration + Video

Quiet Platforms

Steering a Brand from Startup to Subsidiary

View Project »

Brand Evolution
Website Design + Development
Print + Display
Presentations + Documents
Marketing Automation + CRM Integration
Social
Illustration

Web Design + Development

A selection of websites designed and developed on WordPress and Webflow

View Sites »

Logo + Brand Design

Marks built to last — most are still working years after launch. Click any one for the story behind it.

“I’ve worked with Shannon on several projects. I call him the big brain, because he thinks so deeply about design, and always impresses every client. His work is clean and well structured. A true professional, Shannon will set the bar for design in any company.”

Stacey Schneider, Chief Growth & Context Officer | AI Strategist | Co-Founder @ PromptOwl

AquantUs
Clearion
Clustrix
CxO Analytics
Cyber Castle
Hyperic
LoopFuse
Spring Source
VMware

Design Leadership From Strategy to Execution

For more than twenty-five years, I’ve worked at the line between what a brand should look like and what it actually needs to do — as a designer, a developer, and as the person responsible for running the whole business.

My early years as an entrepreneur and my time as partner and COO of a WordPress software company still shape how I think. Not directing from the sidelines — actually making the calls: team, priorities, the operation itself. I’m not just asking whether something looks right. I’m asking whether it moves the business forward, because I’ve sat on that side of the table.

I get marketers because I’ve worked beside them for years — the deadlines, the pressure, the shifting priorities, and the need to make something excellent without slowing the team down.

I’ve been making things since before I had a name for it, and I started building for the web early enough that technology became part of how I create, not just a tool I use. That mix is still how I work: curious, hands-on, strategically minded, comfortable moving between brand, code, marketing, AI, and people.

Design isn’t the finish line; it’s how you get to one. Good design looks great. Great design accomplishes something. I’m looking for teams that need creative judgment, technical fluency, and business sense to show up at the same time.